Plan It
Track It
Run It
Your plant runs on standard work, huddles and KPIs. Your strategy runs on a slide deck and good intentions. Let’s close that gap.
SOUND FAMILIAR?
The Challenges
Holding You Back
A good strategy can still go nowhere.
⚡
The Board Asks About The Plan Progress
You give an answer that sounds confident. The truth is nobody has looked at it since the offsite.
🔄
The Leadership Meeting That Is Only Updates
Ninety minutes of status reports. No decisions. Everyone leaves busy, and nothing moves.
🎯
Five Leaders. Five Different Top Priorities
Ask your team what matters most this year and you get five different answers, all said with complete confidence.
📋
The Plan Has 12 Priorities
Everything is important, so nothing is. Your best people are spread across all twelve and finishing none.
🔍
Year-End Review: "We're Not Sure What Happened" Is the Only Answer
No owners, no scorecard, no way to tell whether the strategy was wrong or just never got run.
🌊
The Market Moved. Your Plan Didn't
A customer shift, a supply issue, a new competitor. By the end of year one, the plan describes a business that no longer exists.
WHAT YOU GAIN
Results That Move
the Needle
When a strategy has owners and a rhythm, the business stops drifting and starts moving.
A Few Priorities, Clearly Owned
Single-digit priorities, not twelve, each with a person attached to it.
Meetings That Make Decision
Leadership time spent deciding and removing roadblocks, not reading updates aloud.
One Direction for the Whole Team
Every leader and the plant floor can name the same top priorities.
Measurable, Visible Progress
A simple scorecard that shows you, your team and your board where things stand.
A Plan That Keeps Up With A Changing Climate
Regularly scheduled resets that adjust to the market without losing direction.
A System That Stays
Your team runs it after the engagement ends. You don’t depend on me.
Services
Two ways in, depending on where your strategy is today.
Plan It: Strategic Execution Planning
No plan, or an outdated one? Together we build the plan and the system that runs it.
Define: your company’s reality and where you want to be
Decide: the few priorities that matter most, and what you’ll stop doing to make room for them
Deploy: named owners, tracking, and a quarterly cadence that keeps things moving well after I’m gone
Meet The Founder
Cerissa Burden has spent 20+ years at the intersection of leadership and execution, advising senior leaders where strategy, structure, and accountability had to work in the real world.
She helped design the organization for a congressionally mandated initiative, led complex integrations where misalignment would have cost millions, and guided leaders through high-stakes transitions from site management to Cabinet-level.
Today she brings that experience to manufacturers through Strategic Execution Edge (SEE), helping leadership teams build strategic plans and an operating system to execute them.
Her approach is direct and focused on the business. She asks the questions that get leaders thinking about the company they want to build, and she brings the hard conversations others avoid. As a Registered Neutral with the Supreme Court of Georgia, she’s also comfortable when the meeting gets a little spicy.
Cerissa Burden, MS
F.A.Qs
What is Strategic Execution Planning?
It’s strategic planning that doesn’t stop at the plan. We build your direction and priorities, then put in place the owners, scorecard and meeting rhythm that carry them out.
Who is it for?
Owners, CEOs and presidents of manufacturing companies who are building next year’s plan, growing, changing ownership, or sitting on a plan that stalled.
What's the difference between Plan It and Run It?
Plan It builds a new strategic plan from the ground up. Run It restarts a plan you already have without starting over.
How is this different from traditional strategic planning
Traditional plans are set once and reviewed once a year. Ours are built to be run. They have named owners, a scorecard and quarterly resets so the plan keeps up as the market changes.